Client Question: Where should we advertise to increase enrollment for existing schools, or to increase awareness for new school launches?
Approach: WP goes beyond advertising data from Facebook and Google to find zip codes where our clients should be targeting advertising. We combine data on income, demographics, and psychographics with the locations of existing schools and existing students, the point of which is to show which zips are underpenetrated with students so that clients can direct more advertising to those zips.