As vaccines roll out and consumer confidence grows, we expect to see a significant return to in-person class fitness. To that end, we wanted to study which data is predictive of existing fitness studios like SoulCycle and Crossfit. To do so, we collected Census data within a 10-minute drive from thousands of points in NYC and regressed it against the number of studio fitness locations. Of the 50+ variables studied on population, occupation, education, and income, we found that the number of $200k+ income households had the strongest correlation to number of fitness studio classes, with an r^2 of 0.66.
▶ VideoLocation StrategyDec 12, 2023
Don't succumb to SELL, NOT TELL
Many commercial real estate brokers SELL, NOT TELL. They sell you what they have, instead of telling you where you should buy.
Location StrategyMar 30, 2023
Schools and airplanes?
We have found that schools are like airplanes. Generally speaking, schools are financially sustainable when they are filled to capacity, but not sustainable when they are under capacity. Watch us explain two use cases…
Location StrategyMay 23, 2022
Geographic Expansion 2x2 Matrix
Like Warren Buffett wouldn’t invest in just one stock, we wouldn’t tell our retail clients to invest in just one city. In fact, we believe that geographic diversification is critical to success and that geospatial…
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