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Location StrategyJun 24, 2019

Sephora Regression Analysis

Part of serving our retail clients involves understanding their competitors’ target customer and market entry strategy. We analyzed Sephora, one of the largest companies in the personal care and beauty space, and found that their locations regress most closely with total households and not a particular income range. This is evidence that Sephora is a mass-market brand whose target customer comes from a wide range of income levels.

You can interact with these Tableau Vizzes here.

Scatter plot of Sephora stores against households by US metro, close to a straight line (R² = 0.96), led by New York.
Bubble map of Sephora stores by US metro, sized by store count and shaded by households, largest in New York and Los Angeles.

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