Part of serving our retail clients involves understanding their competitors’ target customer and market entry strategy. We analyzed Sephora, one of the largest companies in the personal care and beauty space, and found that their locations regress most closely with total households and not a particular income range. This is evidence that Sephora is a mass-market brand whose target customer comes from a wide range of income levels.
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▶ VideoMany commercial real estate brokers SELL, NOT TELL. They sell you what they have, instead of telling you where you should buy.
We have found that schools are like airplanes. Generally speaking, schools are financially sustainable when they are filled to capacity, but not sustainable when they are under capacity. Watch us explain two use cases…
Like Warren Buffett wouldn’t invest in just one stock, we wouldn’t tell our retail clients to invest in just one city. In fact, we believe that geographic diversification is critical to success and that geospatial…
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