Say you want to measure demand within a geographic area. You have data about household size, age, and wealth by ZIP code. How should you perform your analysis to better understand the market?

See how we do it in a 3-minute video here, comparing metrics for measuring demand in and around San Francisco.

Hammies is a Southern California clothing retailer and a Webster Pacific client since 2022. Over the past two years Webster Pacific has helped Hammies CEO and owner, Grant Nestor, make better decisions through robust finance and inventory models.

Many commercial real estate brokers SELL, NOT TELL. They sell you what they have, instead of telling you where you should buy.

At Webster Pacific, we help our clients FIGURE, THEN FIND.

See how we do it in a 2-minute video below, about finding a fitness studio location in Queens.

Wealth, like so many other metrics, can be defined in multiple ways, including households earning more than $200k+, High Net Worth Individuals, Ultra High Net Worth Individuals, and Billionaires. After the great feedback we saw in 2021, we decided to remapped the Forbes Billionaires List but focused on changes between 2021 and 2022 in the United States, and mapped the ~750 billionaires. You can interact with the data and view a 1-minute video of Steve explaining the data below.

The full Forbes Billionaires list for 2023 can be found at http://www.forbes.com/billionaires

A common misconception among expanding e-commerce businesses is, “Why would I ever focus on wholesale? I make more money on e-commerce.” While there are numerous reasons to focus on channel diversification, below is an example of how that is an easy misconception to make.

In the margin analysis you can see the CEO’s point in the first two lines that if you sell $100,000 of product, wholesalers immediately take at least a 50% chunk of that.

Where the CEO is often misled though, is not considering all of the other costs of ecommerce. With many of our clients, once you apply discounts, returns, higher shipping costs, and ad spend, you actually make more margin to cover overhead with wholesale than e-commerce.

Having accurate costs per product is crucial for businesses as it ensures accurate profitability analysis, informed pricing decisions, and improved financial management, ultimately paving the way for sustainable growth and success.

Over the past year, we’ve helped Caroline Z Hurley consolidate product data with a simple, but highly effective costing system, which enabled precise inventory valuation, accurate invoicing, and informed financial decision-making. Below you can see a general approach that you could use in your business.

Cash flow models are essential for maintaining financial stability and answering questions about inventory, debt, equity, and more. Webster Pacific helps small and medium-sized businesses study the historical movement of cash through their business and make projections into the future.

See below a 3-minute video of Steve explaining a use case for a seasonal retailer.

The Lycée Français de New York offers a bilingual French and American education of the highest standard with a mission to prepare students of many origins to be thinkers, innovators, and leaders, at home in the world.

The Lycée has been a Webster Pacific client since 2022, engaging with Webster Pacific on a variety of strategic planning exercises including evaluations of enrollment, tuition, curriculum, and data systems.