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22Jul
Retail Traffic with Mobile Data
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Estimating sidewalk traffic and in-store traffic is valuable for retailers when making real estate decisions. These figures help them estimate sales, choose hours of operation, and evaluate the rents they should be willing to pay.
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To help our retail clients estimate foot and in-store traffic, we purchase raw mobile data and process the millions of data points in-house. This data-driven approach increases accuracy compared to traditional counting methods and saves both time and money. To showcase this, we’ve built a movie that compares sidewalk and in-store traffic using mobile data for a retail location in Los Angeles.
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24Jun
Sephora Regression Analysis
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Part of serving our retail clients involves understanding their competitors’ target customer and market entry strategy. We analyzed Sephora, one of the largest companies in the personal care and beauty space, and found that their locations regress most closely with total households and not a particular income range. This is evidence that Sephora is a mass-market brand whose target customer comes from a wide range of income levels.

You can interact with these Tableau Vizzes here.

TotHH_Scatter_v1

TotHH_Map_v2

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11Mar
Getting to Know Dubai
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We’ve worked on over 40 markets around the world, helping companies use data to develop an expansion strategy and evaluate new locations. One of the first things we do when working on a new market is to study the POI (Points of Interest) data along with our wealth and demographic data. We recently made this movie, “Getting to Know Dubai,” to help educate ourselves about the market. See the movie below or click here to interact directly with the map.

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10Dec
Equinox fitness clubs in Los Angeles
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We’ve created a growth map for Equinox fitness clubs in Los Angeles, showing locations each year from 2002 to 2018. You can view the GIF (movie) below.
Between 2002 and 2018, Equinox went from 0 to 11 fitness clubs in Los Angeles. Based on the map and our knowledge of Los Angeles, we would predict that their next opening would be in Mar Vista or Sawtelle. There is also the possibility that this market is now fully saturated; we would investigate this question with an analysis of membership at Equinox’s fitness clubs and a study of their competitors’ capacity using mobile data geofencing.
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03Oct
HNWI Wealth Maps – Hong Kong
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Hong Kong is one of the wealthiest places in the world. As part of our new High Net Worth Individual (HNWI) data product, we’ve built a GIF (movie) which shows the levels of wealth concentration in Hong Kong.

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28Aug
Site Strategy – Soul Cycle Manhattan
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As a follow-up to our Whole Foods Manhattan study, we’ve created a growth map for SoulCycle in Manhattan. To visualize this, we created a GIF (movie) of SoulCycle locations each year from 2005 to 2018, which you can view below.

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SoulCycle has gone from 0 to 17 studios in Manhattan in the last 13 years. As of today, 41% of the Manhattan population and 66% of households earning $200k or more live within a 15-minute walk of a SoulCycle studio. Based on the map and our knowledge of New York, we would predict that their next openings would be in Hudson Yards, the Lower East Side and the southern part of Harlem.

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09Jul
Site Strategy – Whole Foods in Manhattan
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Webster Pacific tracks Whole Foods store locations in markets around the world to better understand retail site selection and in-market wealth. Between 2001 and 2017, Whole Foods has gone from 0 to 10 stores in Manhattan. As of today, 70% of the Manhattan population and 88% of households earning $200k or more live within a 10-minute drive of a Whole Foods store.
To see this “assault on Manhattan,” we created a GIF (movie) of Whole Foods locations each year from 2000 to 2018, which you can view here:
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20May
Property Price Prediction Maps
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Webster Pacific has been working on Property Price Prediction Maps in markets across the United States. These maps provide our prediction, based upon geospatial wealth-change calculations, of where property prices will increase. Below, you will find maps of Manhattan, Miami, and LA, and you can find the map of San Francisco here.

Manhattan

NY PPP Map_v1

Miami

Miami PPP Map_v3

Los Angeles

LA PPP Map_v2

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20Apr
So You Want To Be A Data Analyst?
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Tom Paper wrote an article recently called “So You Want To Be A Data Analyst?”  There are 10 suggestions in the article.  Here are the first 3:

  • Be impeccable.
  • Be iterative.
  • Be paranoid.

You can find the article on Medium here.

 

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20Mar
International Data Article
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Tom Paper wrote an article recently on international data. Excerpt:

Getting US data is easy. Getting foreign data is hard. For many reasons, US data about demographics and wealth is easy to find, even on a micro-geographic basis, but in virtually every other country in the world, finding data about demographics and wealth is very hard.

You can find the article on Medium here.

 

San Francisco_Intl Data_v1

Shenzhen_Intl Data_v1

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