A common misconception among expanding e-commerce businesses is, “Why would I ever focus on wholesale? I make more money on e-commerce.” While there are numerous reasons to focus on channel diversification, below is an example of how that is an easy misconception to make.

In the margin analysis you can see the CEO’s point in the first two lines that if you sell $100,000 of product, wholesalers immediately take at least a 50% chunk of that.

Where the CEO is often misled though, is not considering all of the other costs of ecommerce. With many of our clients, once you apply discounts, returns, higher shipping costs, and ad spend, you actually make more margin to cover overhead with wholesale than e-commerce.

Having accurate costs per product is crucial for businesses as it ensures accurate profitability analysis, informed pricing decisions, and improved financial management, ultimately paving the way for sustainable growth and success.

Over the past year, we’ve helped Caroline Z Hurley consolidate product data with a simple, but highly effective costing system, which enabled precise inventory valuation, accurate invoicing, and informed financial decision-making. Below you can see a general approach that you could use in your business.

Cash flow models are essential for maintaining financial stability and answering questions about inventory, debt, equity, and more. Webster Pacific helps small and medium-sized businesses study the historical movement of cash through their business and make projections into the future.

See below a 3-minute video of Steve explaining a use case for a seasonal retailer.

The Lycée Français de New York offers a bilingual French and American education of the highest standard with a mission to prepare students of many origins to be thinkers, innovators, and leaders, at home in the world.

The Lycée has been a Webster Pacific client since 2022, engaging with Webster Pacific on a variety of strategic planning exercises including evaluations of enrollment, tuition, curriculum, and data systems.

We have found that schools are like airplanes. Generally speaking, schools are financially sustainable when they are filled to capacity, but not sustainable when they are under capacity. Watch us explain two use cases about enrollment management in a 4-minute video here.

Inspired by Gapminder, the famous Hans Rosling visualization about life expectancy and income, we decided to make an interactive visual that shows how billionaires and GDP by country have changed over time. You can interact with the data below and watch Tom explain it here with a 2-minute video.

Avenues The World School is a global school with students across six continents and a mission to redefine schooling for a fast-changing world.

Avenues has been a Webster Pacific client since 2014, and over the past eight years, Webster Pacific has helped Avenues with a variety of projects, including market selection, neighborhood selection, advertising planning, and many others.

The 2022 Forbes Billionaires List was published recently and, as we did last year, we’ve mapped the information, with a focus on billionaires in the US and the change between 2021 and 2022. You can interact with the data below and view a 3-minute video of Tom explaining the data here.

Endeavor Schools is a growing family of over 70 private schools in 13 states across the United States and has been a Webster Pacific client since 2020.

Over the past two years, Endeavor has pushed for a data-driven strategy for understanding their current families in order to expand. WP has helped Endeavor identify spatial metrics for successful schools, plan for expansion, analyze competitors with mobile data, and manage COVID.

See redacted map below showcasing the geospatial growth of nursery students in Atlanta.