Like Warren Buffett wouldn’t invest in just one stock, we wouldn’t tell our retail clients to invest in just one city. In fact, we believe that geographic diversification is critical to success and that geospatial investments should be considered through the lens of the 2×2 matrix, shown below.

Quadrant 1: Areas where your competitors are dominant and you (our client) is not. Invest high as these are markets of high potential.
Quadrant 2: Areas where both you and your competitors are strong. Invest high, as these are markets where you need to maintain position.
Quadrant 3: Areas where you are strong compared to your competitors. Invest moderate as these are client-dominated markets even though opportunity is not as large as those in quadrants 1 and 2.
Quadrant 4: Areas where you and your competitors are weak, which indicates most likely that these are small markets. Invest low, unless your strategy is specifically focused on winning small markets.

You can interact with the dashboard below:

In the example above, we would say the WP client should be investing heavily in Houston, Miami, Washington DC, and Dallas (Quadrant 1), where their competitors are very strong and they are not. They should also invest heavily in Chicago, LA, and NY (Quadrant 2), where they need to maintain their strong position, relative to their competitors. Moderate investment should be made in Quadrant 3 (Pittsburgh and others), where the client clearly outpaces their competitors, purely to maintain their position.

Portfolio School, a Webster Pacific (WP) client since 2021, is an independent school based in the heart of NYC offering top tier education for students in grades K-6 using a project-based learning approach.

Over the past year WP has helped Portfolio School with expansion planning, evaluating neighborhoods down to a street-by-street basis. Portfolio has been heavily involved in building the data-driven strategy, which includes: demographics, income, competitors, transit networks, and proximity to urban green space.

The images below represent two datasets used in WP’s analysis.

“Wee Willie” Keeler, a hall of fame baseball player, once said “hit ‘em where they ain’t.” Webster Pacific takes a similar approach when helping luxury retail clients identify cities for expansion. The approach is simple: identify places where the data says there is wealth, but few luxury retail competitors exist. We took this approach in China, where we mapped every city by both billionaires (our measure of wealth) and luxury retailers. To see specifically where we think there are opportunities for luxury retailers in China, you can interact with our visualization below or watch our 2-minute video here.

River Garden Farms, a Webster Pacific (WP) client since 2012, is a 15,000 acre farm in Yolo County, California that grows a variety of crops, including: corn, rice, alfalfa, and walnuts.  Over the past few years, WP has helped Roger, the General Manager, with: 1) developing financial reports to monitor crop costs by month compared to historical data and budgets as well as 2) assisting in the implementation of a farm management software, which helps track operations, inventory, and costs.

Michelin’s star rating is considered one of the most prestigious awards that a restaurant can receive. We analyzed Michelin’s star ratings and billionaires, by urban area, to try to understand where the world’s wealthiest are served with fine dining and where they are not. You can interact with our visualizations below or watch Tom explain our analysis here (3-minute video).

Dovetail Furniture and Designs, a Webster Pacific (WP) client since 2019, is a B2B designer and reseller of lifestyle furniture based in Los Angeles. The CEO, Marco Petruzzi, is an ex-Bain partner who joined Dovetail in 2018 to increase sales and profitability and overhaul their physical and technology infrastructure. Marco appreciates working with analysts that can make short work of thorny Excel problems, as well as going beyond spreadsheets to assist in the technical complexities of an ERP database migration.

Over the past two years, WP has helped Marco with multiple projects including: 1) identifying sales territories with room for growth, 2) developing purchasing models to monitor their supply chain, 3) building P&L models for an acquisition, and 4) cleaning massive inventory and financial datasets for an ERP migration.

Paid marketing is a powerful tool to expand your business and get new customers, but how do you evaluate which campaigns and platforms are the most effective? We created a dashboard that collects the most relevant metrics across all of your paid marketing platforms (Google, Facebook, LinkedIn, etc.) so you can measure your campaigns and know where to invest more.

Click here to watch Steve explain the dashboard in one minute or interact below with the dashboard yourself.

Alex Crane, a WP client since 2019, is a “breezy” linen clothing brand based in Brooklyn.  The founder, Alex, and his COO Aaron have grown the Alex Crane brand over 300% YOY for the past 3 years straight.  They’ve been able to maintain this impressive growth and stay profitable by staying lean in terms of employee count.  As with any small and rapidly growing company, there are plenty of analytical questions to answer, but the size of their business does not warrant a full-time hire to address those questions just yet.  That’s where Webster Pacific comes in.

Over the past two years, WP has helped Alex and Aaron answer a variety of questions across marketing, operations, and finance.  A few noteworthy projects include: 1) predicting inventory to avoid stockouts, 2) implementing attribution models to optimize marketing spend, 3) finding new wholesale accounts to grow their revenue, and 4) planning their cash flow to maintain the financial health of the brand.

Wealth, like so many other metrics, can be defined in multiple ways, including households earning more than $200k+, High Net Worth Individuals, Ultra High Net Worth Individuals, and Billionaires. Using the Forbes Billionaires List, we mapped the city of residence for all of the ~2,700 global billionaires . You can interact with the data below and view a 3-minute video of Tom and Steve explaining the data here.