Webster Pacific believes that the foundation of any analysis is strategy. In our location analytics work, we go beyond what software tools and real estate brokers provide, by thinking deeply about our clients’ business and how they are strategically positioned. This means understanding the competitive landscape. We created the below 2×2 matrix to better understand the fitness landscape.

• Gyms have expanded outside of the US more than studio classes. This is a function of 1) gyms are easier to franchise and 2) the concept of studio fitness is newer than gyms.
• Equinox is not being challenged in the luxury gym space. Most competitors are in-market high-end clubs (like Bay Club, which is only on the west coast).
• There is a much smaller price-spread for studio classes than for gyms.