As a follow-up to our Whole Foods Manhattan study, we’ve created a growth map for SoulCycle in Manhattan. To visualize this, we created a GIF (movie) of SoulCycle locations each year from 2005 to 2018, which you can view below.

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SoulCycle has gone from 0 to 17 studios in Manhattan in the last 13 years. As of today, 41% of the Manhattan population and 66% of households earning $200k or more live within a 15-minute walk of a SoulCycle studio. Based on the map and our knowledge of New York, we would predict that their next openings would be in Hudson Yards, the Lower East Side and the southern part of Harlem.