“Wee Willie” Keeler, a hall of fame baseball player, once said “hit ‘em where they ain’t.” Webster Pacific takes a similar approach when helping luxury retail clients identify cities for expansion. The approach is simple: identify places where the data says there is wealth, but few luxury retail competitors exist. We took this approach in China, where we mapped every city by both billionaires (our measure of wealth) and luxury retailers. To see specifically where we think there are opportunities for luxury retailers in China, you can interact with our visualization below or watch our 2-minute video here.