We’ve created a growth map for Equinox fitness clubs in Los Angeles, showing locations each year from 2002 to 2018. You can view the GIF (movie) below.
Between 2002 and 2018, Equinox went from 0 to 11 fitness clubs in Los Angeles. Based on the map and our knowledge of Los Angeles, we would predict that their next opening would be in Mar Vista or Sawtelle. There is also the possibility that this market is now fully saturated; we would investigate this question with an analysis of membership at Equinox’s fitness clubs and a study of their competitors’ capacity using mobile data geofencing.