Estimating sidewalk traffic and in-store traffic is valuable for retailers when making real estate decisions. These figures help them estimate sales, choose hours of operation, and evaluate the rents they should be willing to pay.
To help our retail clients estimate foot and in-store traffic, we purchase raw mobile data and process the millions of data points in-house. This data-driven approach increases accuracy compared to traditional counting methods and saves both time and money. To showcase this, we’ve built a movie that compares sidewalk and in-store traffic using mobile data for a retail location in Los Angeles.